Hello there! I’m Jenny Sanzo a multi-passionate entrepreneur with a less than linear career path. How did I end up owning a bookish clothing boutique and leading a team of thousands in the social selling space? Well, it’s been a bit of a journey and it all started with a blog called Flower City Fashionista.
I’m a big proponent for massive messy action.
I didn’t go to school for fashion and I don’t have a MBA. I have an English Degree and an Elementary Education Masters. And one day, when I had it with the SAHM grind, when I feared I was losing myself, my best friend said to me:
“Why don’t you start a blog?! You love fashion, you love to write, and you need SOMETHING so you don’t go crazy.”
I listened to her.
I started a blog.
And I didn’t know it at the time, but I was laying the groundwork for a whole new life.
You see, that blog was my lifeline. It got me writing, thinking, socializing. It scratched the itch that motherhood couldn’t: entrepreneurialism.
Before I knew it, that blog launched my personal styling business – where I’d play dress up and call it “work,” clean out people’s closets, and help countless women define their personal style and craft their self-image.
Within a few years, I felt the transition from blogger to creative entrepreneur. While I’ll always love to write and create content, I couldn’t deny that things were evolving. My styling business was booming, I was planning events, traveling to work with national brands, and working on international social media campaigns.
In 2015, I made the decision to diversify revenue with network marketing and since then it has been nothing short of a wild ride. A ride where I am calling the shots and designing the life of my dreams. I get to be home with my boys, travel with my husband, have the flexibility I crave and the income to make our dream life possible.
My passion and my purpose have collided to created a truly inspired life. I get to help women every day work toward becoming their best selves in style, beauty and in business. I build up, encourage, and mentor; and in doing so, I become the very best version of me. I’m a better mom, a better wife, a better friend. I’m fulfilled, so I can fill up others. I have choices now I never would have had otherwise.
In 2020, we were able to relocate our family to Florida.
In 2022, we launched All Access Athletics a non-profit dedicated to leveling the playing field in youth sports here in St Johns County.
And in 2023, Get Lit Boutique will open its doors in downtown historic St. Augustine.
In a world where the message to creative entrepreneurs is “niche down,” I’m doing the opposite. I’m doing all the things. I’m following my heart, trusting my intuition, and living out loud.
And the end of the day I’m just a mom who decided to go for it. I stoped worrying about what other people were going to think, let go of self-limiting beliefs, and built a life by design.
It is such a blessing to share my journey and hope you leave this space with not simply the best fashion and beauty finds, but also inspired and encouraged to make a difference. We only get one life.
Cheers to living it out loud,
If you want an unfiltered look at my daily happenings, Instagram is the place to be. That's were I'm posting all things fashion, beauty, and business with a good bit of humor and a healthy dose of self-deprication.